1, promotion is also one of the elements in the promotional mix or promotional plan.11 Personalizing advertisements is another strategy that can work well for brands, as it can increase the likelihood that the brand will be anthropomorphized by the consumer.

Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way."Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness".

The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner.It's just not realistic to expect a promotion so soon.